Cruise Logistics - The COVID-19 pandemic

July 6, 2020

Cruise, Marine and Hospitality Logistics - The COVID-19 Pandemic

Maxine Krajniak leader of the cruise logistics industry at Crane Worldwide Logistics Maxine Krajniak recently joined Crane Worldwide Logistics to lead the industry vertical focusing on our logistics experience in the global cruise, marine and hospitality industries.

With over thirty years of experience in the logistics industry, Maxine recently took part in our 'Coffee with Crane' podcast series sharing her insight and experience with cruise lines iand the current impact of the COVID-19 pandemic.

Below is an exert from the podcast interview. 

What is the global economic impact of COVID-19 on the cruise industry?

The cruising industry touches almost every sector from transportation and agriculture to hospitality and tourism. The cruise industry generates over $150 billion per year to the global economy creating 1.2 million jobs around the world.

Passengers spend lots of money in cities prior to embarking on the cruise ship as well as landside excursions in major cities Barcelona, Rome, Key West just to name a few. All of the taxi drivers, bars, small restaurants are impacted in any change of circumstances for the cruise ships. The hospitality industry as a whole has been impacted by the pandemic. 

What can provide some stability to the cruise and hospitality industry?

Crane Worldwide is ready and available to provide global transportation and warehouse services to the cruise industry, alongside additional service offerings from our sister companies DAVACO and Crane Safety. We are well-positioned to assist with sanitization services, providing PPE not only for the workforce but also for hospitality gifts as well as provide protective measures such as safety screens to ensure the safety of passengers. 

In the current environment, the push demand can change to a pull demand very quickly. Having an agile supply chain is critical to the success of the cruise industry going forward. Cruise lines are already preparing for potential scenarios of further outbreaks and it is vital to have safety at the top of the agenda, for example having PPE available at each port in each region as well as quarantine measures available on ships in the case of a further outbreak.

At Crane Worldwide, we are exploring options with the cruise lines to ensure logistics support is available in key locations. Further examples available of support available here.

What does the recovery of the cruise lines look like? When will people feel safe to go on Cruise ships again? 

Social distancing sign on cruise shipsThe question on everyone's mind in the cruise industry is confidence. Not only the cruise line passengers and consumers but also the government authorities. The Cruise lines are exploring every eventuality in order to be prepared for example new positions have been employed such as public safety officers on board the vessels.

There is a lot of focus on social distancing in communal areas on the cruise ships. There is also potential scenarios such as an outbreak of the Coronavirus whilst at sea and these are the questions that must be addressed for confidence in the industry to return. Incredible efforts are being made by the cruise industry to ensure that a safe environment is in place. 

With regards to the future landscape of the cruise lines, I personally feel that we are going to see shorter itineraries within the region as well as the prolonged launch of cruises focused at the older generations given they are susceptible to COVID-19. I believe the Millenials will save the cruise industry as are fearless and enjoy the long weekend and party boat scenarios. 

The economic impact on the cruise industry has been significant, we are here to help with the cruise industry recovery! If you are interested in learning more about the cruise line supply chain support available from the cruise logistics team at Crane Worldwide, please reach out with your inquiry. Let's make your cruise supply chain a competitive advantage. Listen in to the full podcast:


Or watch the full video:

Crane Worldwide will be present at the upcoming Cruise Ship Hospitality Expo America (CSH), taking place on 8 – 9 June, 2021 at the Miami Beach Convention Center. We look forward to seeing you there!

At Crane Worldwide Logistics, we provide customized supply chain solutions that support your cruise fleet needs. Our team of cruise logistics experts will assist and service all areas of the supply chain, from vendors and suppliers to concessionaires.

By delivering the best in class advisory, transportation, warehousing, and technology, we will make sure to add value and visibility from source to ship. Our dedicated cruise logistics professionals around the world will strive to serve cruise vessels in ports, including dry-dock and new builds in a timely and cost-effective way to keep cruise lines running as planned. We want to help you get your cruise ships back into the water and look forward to supporting your warehouse needs / storage requirements, supply and distribution of all the necessities that cruise lines require to continue to delight their passengers post COVID-19. Reach out!

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